The Unexpected Truth About Udimi Solo Ads - EvenWiser



What is a Solo Ad?

Joe buys multiple fitness products every year from a sporting goods store. He then subscribes to the stores’ fitness mailing list where related products and services are advertised.

Mary, the solo ads seller, owns the sporting goods store and she controls the mailing list.

Steve Random, the solo ads buyer, has created a new men’s fitness product that he’s struggling to advertise. So, Steve purchases a solo ad from the owner of the mailing list, Mary.

Steve is given one email of advertising space to promote his product to the Joe Randoms of the world. This is “solo” because Steve’s product or service is the only thing advertised in the email.

In the end, you have three winners. Mary made money off of her pre-existing mailing list and diversified its content, Steve was able to market (and hopefully sell) his product to target customers, and Joe got to see (and perhaps purchase) a new product that he can use to build up some muscles.

It all sounds great, but without mediation from a third-party service like Udimi, solo ads are difficult to buy or sell. How would Steve and Mary know to contact each other?

Why Udimi Solo Ads?

The solo ad transaction process is typically carried out entirely online. There is no brick and mortar store for solo ads, and transactions between buyers and sellers occur remotely from thousands of miles away.

Due to the nature of transactions, verifying the authenticity of sellers and the quality of their mailing lists would require significant time from buyers. Without Udimi, buyers and sellers would be mired in suspicious negotiations and the constant exchange of information.

Nobody wants to buy solo ads from their cousin’s uncle’s friend’s roommate who reached out to them on Facebook.
In all online purchases, we worry about authenticity. This is why most online business is conducted through trusted third parties, whether they be banks or popular websites like Amazon and Paypal.

The marketplace for solo ads is largely mediated by Udimi. By using Udimi, you can ensure that your ads go to trustworthy advertisers with a huge following!

Original Source: https://evenwiser.com/video-animation/unexpected-truth-udimi-solo-ads/

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